Print Perfection: Ensuring Quality in Your Photography Print Sales

In the realm of photography, more and more people are seeking to turn their craft into a business venture.

However, for a successful endeavour, the quality of the products becomes significant.

At the same time, guaranteeing top-notch quality in print sales necessitates attention to detail and a steadfast commitment to meeting customer expectations.

In this post, we will delve into tips that photographers can employ to maintain print perfection and elevate their photography business.

Choosing a Dependable Printing Partner

In order to understand how to sell photography prints online, the selection of a reliable printing company is paramount in attaining the best print quality.

Look for a provider that utilizes state-of-the-art printing equipment and offers an array of paper types and finishes.

Opt for a printing partner with expertise in fine art printing or professional photography prints backed by a proven track record of delivering outcomes.

You can also seek recommendations from photographers and conduct thorough research to identify reputable printing companies.

Ensuring Monitor Calibration

Maintaining colour reproduction in prints necessitates regular monitor calibration.

Comprehending how to sell photography prints comes with investing in a colour calibration tool to achieve consistent colour accuracy across various devices.

Furthermore, you should regularly calibrate your monitor using the recommended software and diligently adhere to the manufacturer’s instructions.

Preparing Your Image Files

To ensure the best results when printing your images, it’s important to properly prepare them beforehand.

Save your images in a suitable file format, such as TIFF or PNG, and make sure they have a resolution of at least 300 DPI.

This will help maintain all the details in the print.

You can also consider cropping and resizing your photos to match standard print sizes or aspect ratios.

This will ensure that they fit well and look balanced when printed.

If necessary, make adjustments to your image settings like brightness, contrast, and saturation.

But, be cautious not to go overboard with editing as it may result in unflattering colors.

Ordering Test Prints

Before committing to large quantities of prints for sale, it is a good idea to order test prints from your chosen printer first.

Include a variety of photos that showcase different colour palettes, lighting conditions, and aspects of your photography style.

This will help you assess how well the printer handles different aspects of your work.

Review the test prints and pay attention to color accuracy, sharpness, and overall print quality.

Take note of any areas that may need improvement or adjustment based on this feedback.

By following these steps in image file preparation and ordering test prints, you’ll be able to achieve the best results when printing your photographs.

Choosing the Right Paper

Picking the right paper is crucial as it greatly affects the visual appeal of your prints.

Take your time to research and explore paper options from your printing partner.

Consider factors like texture, thickness, and finish.

Experiment with different types of paper to discover which ones best enhance the desired mood or style in your photographs.

Remember to take into account image content and artistic intent when selecting paper for types of photography.

Ensuring Quality Control

Maintaining standards throughout the printing process is essential to deliver the best print products to customers.

Regularly upkeep your printing equipment to ensure a fantastic output quality.

Conduct inspections on each print before delivery, checking for any imperfections such as dust spots or colour discrepancies that may have occurred during production.

Proper packaging plays a vital role in safeguarding prints during shipping.

Utilize materials like archival sleeves or tubes to protect prints from potential damage.

Effective Customer Communication

In addition to focusing on other aspects of printing, effective marketing strategies and communication with customers are significant for achieving successful print sales.

To establish an online presence and promote your photography prints effectively, it’s important to utilize various platforms, like websites, social media, and dedicated online marketplaces.

Here are some key steps to consider:

  • Invest in professional product photography to capture high-quality images that accurately represent your prints and attract buyers.
  • Provide descriptions for each print, including background information about the photograph itself, the story behind it, and any unique aspects or features.
  • Engage with your audience by personalizing messages and promptly responding to inquiries. Take the time to understand their preferences and needs.
  • Offer multiple shipping options and ensure clear communication regarding shipping timescales and packaging methods. This will contribute to a satisfying customer experience.

By implementing these marketing strategies while maintaining lines of communication with customers, you can establish trust, enhance your brand reputation, and increase visibility for your print sales.


Achieving success in photography print sales requires paying attention to quality throughout every stage of the process.

This includes partnering with printing companies, regularly calibrating monitors for colours, properly preparing image files for optimal results, ordering test prints for quality assurance, carefully selecting paper types that complement your style, implementing rigorous quality control standards during production, and leveraging effective marketing strategies while prioritizing excellent customer communication. 

By focusing on these aspects as a photographer, you can ensure that your prints are as exceptional as the photographs themselves.

With this dedication to achieving the best prints, combined with skills and business expertise, photographers have a strong advantage for succeeding in the realm of selling photography prints.