How to Impress Your Customers With Your Landscaping Business

landscape business

At some point in every homeowner’s life they are going to turn to a landscaper for advice, quotes and outdoor jobs that they simply wouldn’t be able to handle on their own.

As a landscaper you have the skills, knowledge and experience to carry out work that other people simply can’t.

Understanding that you will always be in demand is a satisfying thing to know as a business owner, but your work isn’t completed yet.

You have to make sure that the right people can find you and you impress them from the outset.

There is no doubt that you can carry out your jobs with skill and flair, but what about everything else in between?

If you want your small business to get noticed by your ideal customers, you need to go one step further.

When it comes to impressing your customers you need to think about a whole host of different things from communication to your website.

Nowadays, it isn’t going to cut it if you’re not savvy with customer service and your online presence.

You need to be the whole package when running a business in 2023.

Hopefully, some of the ideas below will help you to transform your business into an impressive and reputable company that makes people want to come back for more time and time again.

Whether you’re overhauling your social media presence or sourcing top quality materials from a reputable supplier, here’s exactly how you can put a smile on your customer’s faces every single time they work with you!

Make Sure You’re Easy to Find Online

If you want to impress your customers, you need to be easy to find online.

There is nothing more frustrating than trying to find a local business online and struggling to do so.

Having good online searchability will not only bring more clients to your business, but it will also give an excellent first impression.

You want to make things easy for your customers, so make sure you’re using the right keywords on your website.

Get in touch with a reputable SEO professional if you are wondering how to get started with search engine optimisation for your website.

They will be able to help you establish a strong online presence so that your ideal client can find you quickly and easily.

Have a Clear Website

Once your audience has found you, you need to make sure your website is clear to navigate.

Make sure your website contains all of the relevant information to get in touch with you; this is the most important thing to remember!

It’s always good to have an email address, phone number, and a contact form so that your client has an array of options to choose from.

Similarly, you also need to ensure that your services pages go into detail regarding the types of landscaping jobs you can do.

Make it very clear what types of jobs you specialise in and what you are able to do for your clients; this will prevent people from wasting your time if they are looking for something you can’t provide.

Use Top Quality Materials

As a landscaper, your work will only be as good as the materials you use.

Even if you’re extremely skilled at what you do, you won’t be able to hide behind poor quality products and materials.

This is why you should establish a good, long-term relationship with a supplier who has experience in the industry.

Looking into global manufacturers such as will help you to find the best products for each and every one of your projects.

Knowing that you are going to receive your goods quickly will give you peace of mind that you can meet the proposed timelines you have given to your clients.

Do some research and discover the best possible supplier for your landscaping business.

Good Communication

There is nothing more irritating than trying to contact a local tradesperson and being greeted with silence.

Your communication skills need to be top notch if you want to impress your clients and make sure they spread the word about your business.

Make sure you carve out some time to respond to queries and keep your clients up to date with their projects.

It can be very easy to get swept up in the labour that you are carrying out, but communication is just as important.

Replying to emails, text messages and phone calls is a huge part of your business success and establishing strong connections with your clients, so you need to make it a priority. 

Fair and Reasonable Quotes

As a local landscaping business, you need to be able to provide quotes that are fair and reasonable.

There are two things that will quickly put off your new clients, prices that are too high and prices that are strangely low.

This is where you need to do some research into your local competitors and see how other businesses price similar services.

This doesn’t mean that you need to copy their pricing strategies verbatim, but it does mean that you need to price yours in relation to them.

You might have a particular expertise in a certain area, so this could mean that you can charge slightly more as you will get the job done quicker.

Keep this in mind at all times when you are putting together prices and quotes for your clients.

Help With Queries and Find Solutions

As a business owner it is your job to problem solve on a regular basis and provide accurate timelines to your clients.

During the process of each job, your clients may have questions along the way and you may bump into issues along the way.

Being able to find solutions to these problems and provide accurate progress reports will help to establish a strong reputation for your brand from the very beginning.

Try to approach every project with a positive mindset and adopt a “can-do” attitude when it comes to responding to client queries and issues.

Your ability to handle these problems will speak volumes about you as a business owner.

Impressing your customers is much easier than you might think, but it will depend on the work you put into your business behind the scenes.

A lot of the ideas mentioned in this article are to do with how you run the back-end of your business, rather than the actual labour of the job.

Let’s face it, you became a landscaper because you have a talent, knowledge and passion for the trade – so there are no questions about that.

However, when it comes to running a business, there are so many other different skills you need to perfect and hone in on.

You may be fantastic at laying garden decking, but can you use social media and communicate effectively with your clients?

Once you start finding the best of both worlds for your landscaping business you will start to build an impressive reputation amongst your clients.

Impressing your customers is so important because you will gain a lot of jobs from recommendations and word of mouth in the local area.

If you have better customer service than another business who has been operating for over a decade, it is highly likely that people would rather come to you!

The power that good people skills and a strong online presence has is undeniable, so now is your chance to make a change for the better.

Hopefully, you have some tangible strategies to help you transform your landscaping business into a well-rounded and profitable business that is liked by everybody!