In today’s world, we heavily rely on technology in our everyday lives.
We use it to cook food, take a warm shower, and entertain ourselves. We even use technological advancements to buy necessities and wants.
For example, you can buy gifts easily in just a few clicks of the mouse or a few taps on your smartphone.
And you can expect it to arrive in just a few days, just in time for the gift giving.
There’s no doubt that technology and the Internet have helped businesses grow over the years.
In fact, building your brand’s online presence expands your customer base, generating more leads and turning those into loyal customers.
It’s no wonder why many businesses have created social media accounts and websites.
However, since the Internet is a vast place, you’d still have competitors.
Many businesses have tried building their brand’s online presence, only to fail against competitors.
After all, there are tons of brand websites on the Internet, so there’s no guarantee that potential customers will visit yours.
So how can you really build an online presence that generates leads?
In this article, you’ll learn tips and tricks on how to increase your brand’s website traffic and turn visitors into loyal customers.
From Visitor to Loyal Customer: How to Easily Drive Website Traffic
Create long-form content
People typically visit websites to learn more about things they don’t know.
For example, if you’re craving a specific dish for dinner, you’ll browse the web for easy recipes for that dish.
What’s more, you’re also most likely to browse the website to find more recipes to try.
This is what happens when you create useful, long-form content to your website.
You attract more visitors to the site and make them read more of your content should they need it in the future.
The key here is to add value to your website.
Your content shouldn’t only be limited to showcasing your products and services, but also educate potential customers about topics relating to your products.
Practise SEO techniques
Most people use search engines such as Google and Bing to browse the Internet.
These search engines contribute to the majority of referral traffic on websites, so we recommend you to take advantage of it.
For example, we type keywords such as “gift ideas for women” on Google, and a list of websites appear on your search results.
The higher your website ranks in Google’s algorithm, the greater your website traffic becomes.
To have high rankings on your content, you should practise SEO techniques in creating content.
Some tips on effectively applying SEO techniques include the following.
- Fix broken links
- Use appropriate H1 and H2 titles
- Use meta descriptions and titles
- Use keywords wisely
- Use visual elements such as infographics, photos, and videos
Create evergreen content
A common mistake that businesses make when creating business blogs is focusing on trending topics.
While these can boost website traffic for a short period, it’s not really worth the time and effort.
Why? Because trends die down after a while, and do not guarantee that your visitors will come back for your future content.
Instead, try focusing on evergreen topics.
These are always relevant and can be updated over time. In short, your visitors will never lose interest in them.
Tap onto digital marketing tactics
Boosting website traffic is one way of marketing your brand to a digital audience.
But there are also other strategies you can implement to appeal to your audience.
Digital marketing tactics help you to connect with your existing and potential customers.
You can analyse the type of content and the topics they typically consume, then try to formulate strategies to get their attention.
Common examples of these tactics include the following.
- Email campaigns. These are more personalised ways of targeting your customer’s attention by allowing them to shop even when they’re outside your platform.
- SMS outreach. Customers always have their smartphones on hand, making it the easiest way to reach your customers. Reaching out via SMS keeps them in the loop of what’s new in your brand, enticing them into purchasing.
- Customer reviews and testimonials. Many potential customers doubt the effectiveness of products and services, especially if it’s the first time they’ve heard of it. By providing reliable customer reviews, your visitors will know you provide satisfactory products and services, encouraging them to try them out and see for themselves.
Consider affiliate marketing
Business has never been like before.
E-commerce has opened paths to generate revenue without you actually selling your products or services.
This is what we call affiliate marketing.
In affiliate marketing, you reward affiliates per visitor earned through their marketing efforts.
Affiliates usually drives website traffic by using embeddable shopping links, reviews, and product roundups.
When done effectively, affiliate marketing can boost revenue diversification and build loyalty among your user base.
Both you and your affiliates benefit from it, making it a win-win situation.
Create targeted landing pages
Imagine trying to find stuff online then getting directed to what you’re specifically looking for.
It’s convenient, right?
It saves you time and effort from browsing multiple websites.
This is what targeted landing pages do.
When you direct visitors to a landing page that features what they’re exactly interested in, they become more engaged with your website and business.
You can use website analytics to create pages that specifically tailored to visitors’ priorities.
These ‘special promotions’ are based on what readers have been reading or researching.
You can seek guidance from web developers on how to create targeted landing pages using website analytics.
Boost your website traffic today
As technology further advances as time passes, businesses are faced with the challenge of keeping up with the times.
Gone are the days when we can only sell by going house-to-house.
Nowadays, you can sell your products or services to customers located thousands of kilometres away.
Growing your business in the digital age requires you to implement tactics that can specifically cater the needs of your digital audience.
By having an online presence, you can reach more customers and eventually increase revenue.
However, not all can successfully market their brand online, so by keeping these tips in mind can make a great difference.